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Reid, Robert D.

Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 4th ed. - Hoboken, N.J. : John Wiley & Sons, 2006. - xv, 656 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780470088586 (cloth)

LCCN: 2008021436

Subjects--Topical Terms:
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.

LC Class. No.: TX911.3.M3 / R443 2010

Dewey Class. No.: 647.94 / R353h 2006