Reid, Robert D. Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 5th ed. - Hoboken, N.J. : John Wiley & Sons, 2006. - xv, 656 p. : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 0471476544 (cloth) LCCN: 2008021436 Subjects--Topical Terms: Hospitality industry--Marketing.Food service--Marketing.Restaurants--Marketing. LC Class. No.: TX911.3.M3 / R443 2010 Dewey Class. No.: 647.94 / R353h